Avoiding Fast Fashion
Online clothing shopping can be fun, but it’s easy to fall into the trap of fast fashion brands. Fast fashion is everywhere, and with the hold it has on social media influencers, it can be hard to avoid. One of my New Year’s resolutions was to investigate brands more before I give them any of my money, and so far it’s been an eye-opening experience. I’ve learned that many brands that claim to be “ethical” or “green” are far from what they claim to be. I stumbled on a few great resources that I want to recommend to you. The first is a site called Ethical Consumer, which has information about what makes clothing sustainable or not sustainable. The second is an app called Good On You, which is dedicated to digging deeper into the ethics of businesses. I found both of these tools to be helpful when it came to investigating brands and deciding if I wanted to support them.
Sustainable Online Shopping
Online shopping from sustainable shops is something I really enjoy. I bought my first sustainable clothing item from The Wholesome Store, an adorable online shop based in Australia. I bought a pink sweater from their knit collection and after just a few days of wearing it, I bought it in 2 more colors. Sustainable clothing brands tend to be more of an investment, but if you care about quality and avoiding supporting the unethical practices of fast fashion brands, it’s certainly worth the cost. Some of my favorite clothing items have come from sustainable brands, notably Girlfriend Collective, which has the cutest sustainable activewear, and Afends, which makes trendy clothes from hemp. I hope you find what you’re looking for in this list.
Clothing Brands
I didn’t include any brands that have excessive prices. For luxury sustainable brands, I recommend checking out this post from EcoCult.
- NOIZE
- MATE the Label
- The Lullaby Club / The Wholesome Store
- Afends
- Girlfriend Collective
- For Days
- Thinx
- Everlane
- Patagonia
- Pact
- Alternative Apparel
- KOTN
- Whimsy + Row
- People Tree
- Sanchos
- Tentree
- ThredUp
- Womn
- Wolven Threads
- Frank and Oak
If you have any suggestions for other sustainable brands, I would love to hear them! Leave a comment or shoot me an email.
Such a great idea . I’m forwarding to several friends. Thanks for your research ch.
Thank you!! I’m so glad you found this post useful 🙂